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Get ahead your competitors using Video for content marketing

September 25, 2018/0 Comments/in News /by kjmmc

More and more case studies are being published on how online video content marketing is driving action to improve conversion across all points of the sales cycle – from getting found on search engines to providing information on what distances your company from the competition and closing the sale. If you are selling into […]

The Importance Of Animated Video To Promote Your Brand

June 25, 2018/0 Comments/in News /by kjmmc

Being able to grow your business effectively in the 21st century requires going the extra mile. The methods used by business owners to sell their products and services keeps evolving every single day. As a marketing expert, you get the best results when you explore every option that is available to you. Although social media […]

Get ahead your competitors using Video for content marketing

September 25, 2018/0 Comments/in News /by kjmmc

The Importance Of Animated Video To Promote Your Brand

June 25, 2018/0 Comments/in News /by kjmmc

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Get ahead your competitors using Video for content marketing

September 25, 2018/0 Comments/in News /by kjmmc

If you are selling into enterprise level clients you know that there is more of a diverse set of busy decision makers out there than ever before. With decision makers having access to a ton of information and the ability make their own assessment in the buying process keeping all the decision makers engaged enough so you can navigate and overcome any objections is the key to winning more deals.

Here are a few areas for your organization to get started using online video marketing in your sales process, which will give you a head start.

Find out the content that is mostly used. Look at your company’s brochures, product specs, case studies and white papers. These are widely used in the sales process and can have a greater impact using web video content marketing. Keep them engaged and win the deal!

What is easy to show but difficult to explain? You have product/service information on your website… you talk about your products and services with video production just like you do everyday! You are the expert, show your stuff. Get them to understand and win the deal!

Who makes your company the best? Enterprise buyers know sales people only represent the team that will be executing your solution. Arm your sales team with video marketing content that allows these buyers to connect with your team. From your tech, project management, support to operation. Get them to connect with your team and win more deals!

Post presentation objection handling – Record answers to the top three objections your customers have about post-presentation. Tell your clients that you know what their problems are and which products or services you have created and why you have created them. This will build trust and credibility without directly selling to win more deals.

Thank you videos – Send a thank you video after every meeting. This will tell your customers how important they are to you and your business.

Just like 10 years ago when you needed a website, you will soon need professional video marketing content to drive your messaging. This can get you ahead of your competitors within the shortest possible time. Keep in mind that corporate online video marketing, with a quality online video production company to create your online video can serve greater benefits to larger businesses, that work hard to shape public perception. Simply put, online marketing with video can become a useful everyday tool in the life of a long sales and marketing processes.

In addition to providing your sales team with innovative sales-tools that distances your product’ and services business value, you will be adding excitement to the buying experience to your customers.

The Importance Of Animated Video To Promote Your Brand

June 25, 2018/0 Comments/in News /by kjmmc

Being able to grow your business effectively in the 21^st century requires going the extra mile. The methods used by business owners to sell their products and services keeps evolving every single day. As a marketing expert, you get the best results when you explore every option that is available to you. Although social media has also changed how marketing and advertising is done, there is still a need to do more. This has to do with things such as coming up with the right content to post on your website or social media platforms.

The allegiance of the fan base is with the basic idea behind the product and its services. This idea about a product/service has to be presented in a compelling manner. The problem is that people have a short attention span. They pass over information that is not compelling. What cannot engage them has to go. Hence, even if your product or service is the best in the market, you are unlikely to engage potential customers if you cannot tell them what you have to offer. So how do custom animated videos make your brand popular?

Animated Videos Grab Your Audience’s Attention

A sudden move, a startling or an unusual animated scene, or a sequence of computer generated special effects, are things that easily grab attention of the audience. Such engagement is the prerequisite to communicating your brand to the target audience. Popular brands offer their target audience a great user experience from everything they have to offer. This begins with the content that they have to offer. A custom video offers business the opportunity to deliver their business idea, product, or service in a compelling and engaging manner within few minutes.

Videos Go Viral

A brand has to become popular before it can maintain its stride. Custom animated videos can offer both a direct route to popularity and an indirect one. A direct method would be of placing the video so that it goes viral and rake in a lot of traffic to the product which the business will maintain afterwards. Secondly, a custom animated video can be made part of the marketing strategy to support other content.

They Give Your Audience a Quick Visual Summary of Your Product/Service

A custom animated video is a visual equivalent of a “sound bite”. It gets the message across to the target audience within minutes. Several long blog posts can easily be summarized in under 2 charged minutes. It is very dynamic, capable of demonstrating an idea from different angles without taxing the imagination of the audience. Hence, it can communicate complex details that cannot easily be visualized by the audience while reading lengthy posts.

Brands become popular when their audience is well aware of what they have to offer. A well-educated audience itself can become a medium of advertising your products by sharing your content. An engaging custom animated video is something that everyone is confident of sharing with someone they know.

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