Blog Elements

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

The impact of GDPR for Creative and Marketing Agencies

April 25, 2018/0 Comments/in Frontpage Article, Images, News /by kjmmc

General Data Protection Regulation (GDPR) is another arrangement of norms intended to fortify the control people have over their own data. From May 2018 it will be a lawful necessity for all organizations to hold fast to the regulations set up or confront an overwhelming fine up to €20 million or 4% of an organization’s […]

The Importance of Market Research for New Business Ideas

March 25, 2018/0 Comments/in Uncategorized /by kjmmc

The impact of GDPR for Creative and Marketing Agencies

April 25, 2018/0 Comments/in Frontpage Article, Images, News /by kjmmc

The Importance of Market Research for New Business Ideas

March 25, 2018/0 Comments/in Uncategorized /by kjmmc

Full Sized Blog Element (Big Preview Pic)

The impact of GDPR for Creative and Marketing Agencies

April 25, 2018/0 Comments/in Frontpage Article, Images, News /by kjmmc

Data is everything in advertising and marketing. It gives an understanding into the customer; their identity, what they like, and what they need from an organization. Be that as it may, in reality as we know it where ‘data is the new oil’, here are a couple of focuses for advertisers to hold up under at the top of the priority list and how GDPR impacts marketing agencies.

The nuts and bolts

Under European Parliament, GDPR will ensure individual data for all people inside the European Union (EU). This incorporates the fare of individual data outside of the EU. Individual data can be anything identifying with a person inside their private, individual, or open life. This incorporates names, photographs, posts via web-based networking media destinations, or a PC’s IP address.

A brisk outline

The data subject (singular buyer) should expressly pick in to enable individual data to be prepared – pre-ticked boxes, or a presumption that assent is given naturally, won’t be adequate. Associations should be particular about what will occur with the data. A data subject has the privilege to withhold assent for their data to be handled, and the association ought not prevent them from utilizing an administration on the off chance that they do as such.

The following of assent is required. The data controller (association that gathers the data) must know when assent was given. Data subjects have the privilege to get to data gathered about them and a “right to clarification”, in which they can inquire as to why an algorithmic choice was made about them. Associations must delegate a data protection officer, who has the duty of guaranteeing the association agreeable with GDPR.

The likelihood of ‘backing off’

A few decades ago, data in promoting and publicizing alluded to basic things like socioeconomics and reaction rates. Quick forward to today, we live in an interconnected existence where data is all over. Coordinating and catching this data empowers organizations to fabricate brands, and drive advancement and deals. An ongoing report by DataMeer found that client investigation made up 48% of huge data use in deals and showcasing.

Adjust to survive

There’s no doubt that GDPR will shake up the advanced advertising scene. So, it is vital for organizations to guarantee they are prepared to actualize the progressions important to consent by May. With the likelihood of a back off in the movement of promoting guarantee your business is prepared to adjust and move keeping in mind the end goal to handle this. Don’t simply acknowledge it, do what you can so as to drive business improvement and deals.

The Importance of Market Research for New Business Ideas

March 25, 2018/0 Comments/in Uncategorized /by kjmmc

I know from the title you might be thinking this is a common-sense topic that you already know a ton about, but time and time again people throw all their chips in on their business without checking if there’s even a market for their product. They get a good idea, their friends agree it’s a good idea, and before you know it they’ve quit their job and gone in debt up to their eyeballs trying to get their little idea off the ground only to discover it wasn’t that original to begin with.

There’s nothing new under the sun! If there’s one thing you take away from this post, please let it be that! I don’t care how innovative you think your idea is, there is a 99.9% likelihood that someone has thought of it before and tried to do something about it. The iPhone wasn’t the first smartphone and Facebook wasn’t the first social media site to ever exist.

The aforementioned examples weren’t successful because they were the first. They were successful because they popularized their respective concepts. They made it shiny and attractive to the masses, and that’s what your goal behind market research should be.

Market research should be conducted before you start your business! I don’t care what anyone else says, you need to have some sort of a business plan before you actually start your own business. Don’t be ashamed of working at McDonald’s while you pursue your business idea. It may slow you down, but it’s always smarter to have another job lined up before you quit the one you have.

How to Conduct Market Research for new business ideas

Researching your idea’s marketability isn’t just using Google to see if your specific idea exists already or posting your idea to a forum and seeing how many people flock to it. You can’t just spend half a day researching the topic and expect to truly understand how well your idea will sell.

You have to research anything that’s even remotely similar to your idea and use your findings to realistically extrapolate the demand your product can expect to receive once it’s on the open market. While doing this, you need to delve deep into the reasons similar ideas succeeded or failed and critically look at your product in the same light.

Don’t be afraid or too cheap to hire some outside help. There are a ton of market research companies out there that are professionals at what they do. They’ll be able to look at your idea in a more objective and critical light than anyone else will.

All in all, if you really have faith in your idea then you shouldn’t be afraid to put the time and money into making sure you do things right. This can be achieved by doing the right kind of business research for new ideas.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

The impact of GDPR for Creative and Marketing Agencies

The Importance of Market Research for New Business Ideas

The impact of GDPR for Creative and Marketing Agencies

The Importance of Market Research for New Business Ideas

Full Sized Blog Element (Big Preview Pic)

The impact of GDPR for Creative and Marketing Agencies

The Importance of Market Research for New Business Ideas

Let’s Giggle Let’s Dance Let’s Hug it Out Let’s make Something Let’s take a roadtrip.

Lets Gigle Let’s Dance Let’s Hug it Out Lets make Something Let’s take a roadtrip.